Peloton, Hyatt Team Up To Offer Bikes, Loyalty Points at 800 Hotels – RetailWire

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Peloton has been struggling to find customers since the end of the pandemic and announced in August 2023 that it was seeking partnerships with businesses, hotels, and gyms to offer discounts on equipment and free app usage.

Now, according to Fox Business, the company has announced its first hotel partnership with the Hyatt chain.

The team-up was announced on Wednesday, May 1, and will focus on “encouraging Hyatt guests and Peloton Members to be at their best when traveling,” per a statement issued by the Chicago-based hotels.

The bike company will provide branded exercise equipment to more than 800 hotels under the new partnership, in countries like the U.S., Canada, the U.K., Germany, Austria, and Australia.

In addition to the equipment, the fitness company will also offer a “curated set of non-equipment-based Peloton classes,” per Hyatt’s statement to the outlet, ranging from “stretch routines to bodyweight workouts.”

World of Hyatt members, meanwhile, will also receive a benefit from this new partnership, with members of the hotel loyalty program becoming eligible to earn loyalty points each time they use the Peloton equipment. They will also get a free 60-day App trial and “special offers” for machines.

“Dedicated to caring for our guests and members so they can be their best, Hyatt is coming together with Peloton as the first hospitality brand with plans to reward its members for workouts at participating hotels everywhere Peloton operates,” TJ Abrams, Hyatt vice president of wellbeing, said to the outlet in a statement.

Despite this exciting news, the fitness company is still struggling to find its bearings after a pandemic-era boom.

Earlier this month, Peloton announced that it would be ending its unlimited free app membership less than a year after its introduction due to the membership’s inability to convert paying customers. The strategy, which was proposed by CEO Barry McCarthy, hoped the free offering would entice new customers to purchase a broader range of classes and other products. But it didn’t meet expectations.

The two paid tiers now offered — $12.99 per month or $24 per month — come with a free seven-day trial membership.

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