Following a five-way competitive pitch process, Action Global Communications has been appointed to deliver PR to bolster the group’s ongoing expansion within the Gulf Cooperation Council (GCC) region, which covers Bahrain, Kuwait, Oman, Qatar, the Kingdom of Saudi Arabia and the United Arab Emirates, plus the Levant and Egypt regions.
Action will oversee IHG’s corporate communications, including strategic planning, content development, press office management, and coordination of speaking opportunities and interviews for the senior leadership team.
The account will be led by Action’s associate communications director, Diksha Chadha.
With a diverse portfolio of 19 brands and over 6,300 hotels spanning 100 countries worldwide, IHG boasts a strong presence in south-west Asia, the Middle East and Africa.
Across this region, the group currently operates more than 190 hotels, with development plans for more than 150 new properties across 11 brands, including Six Senses, Regent Hotels & Resorts, Kimpton Hotels & Restaurants, InterContinental Hotels & Resorts and Hotel Indigo.
Euan Megson, managing director of Action Global Communications UAE, said: “We are thrilled to secure a long-term partnership with IHG Hotels & Resorts for corporate communications delivery across the Middle East.
“In a year when Action Global Communications is marking 30- and 20-year milestones of operations in the UAE and Qatar respectively, we are tremendously excited to leverage the June opening of Action’s new Saudi presence to further enhance IHG’s rapid growth plans across the Kingdom.”
PRWeek understands that Memac Ogilvy Dubai previously held the IHG Hotels & Resorts brief. PRWeek has contacted the agency for comment but had not received a response at the time of publication.
Founded in 1971, Action Global Communications has offices across central and eastern Europe, the Baltics, Central Asia and the Commonwealth of Independent States, the Middle East, North Africa and the eastern mediterranean.
The agency’s services include PR, media relations, SEO, digital, production and event support.
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