Cross Hotels & Resorts is expanding its portfolio with the introduction of its new destination-centric brand, Lumen, in partnership with Italmar (Thailand) Co. – its first property, Lumen Bangkok Udomsuk Station, recently opened in Thailand.
Lumen is a hybrid hotel that amplifies the character of its neighbourhood and celebrates the community. With the tagline A Brighter Way to Stay, the brand is aligned with the company’s vision to redefine the hospitality experience by creating memorable stays for guests.
Each Lumen hotel is infused with local flair through curated signatures tailored to the setting, with offerings like local dishes, light displays, and more.
The 102-key Lumen Bangkok Udomsuk Station features a rooftop infinity pool offering panoramic views, and an array of amenities. With its prime location and convenient access to Suvarnabhumi International Airport, the hotel serves as an ideal base for exploring Bangkok’s famed retail landscape including Bangkok Mall – The Grand Metropolis, said to be the largest shopping centre in South-east Asia.
The hotel is located in Bangkok’s newest district, Suburban Udomsuk, which remains unique with its neon-lit cafés and bars, as well as traditional shophouses. It is also right on the doorstep of the Thai capital’s skytrain network, with easy access to BITEC Bangna, a premier business and entertainment venue, as well as a wide variety of dining, entertainment, and cultural experiences. There are local highlights such as the Udomsuk Walk night market and Train Night Market Srinakarin.
“Lumen is a special hospitality brand that truly matches the destination to the product, making it a really unique proposition. It is a brand that adapts to its neighbourhood and brings the local community into its fold. Our unique firefly icon symbolises the constant sparkle and warmth that we aim to add to every guest’s experience,” said Harry Thaliwal, CEO of Cross Hotels & Resorts.
Direk Vongvairoj, chairman, Italmar (Thailand) Co., shared: “Lumen is an exciting offering that allows us to pioneer the development of Udomsuk and the eastern part of Bangkok. We believe in a fruitful partnership with Cross Hotels & Resorts, leveraging our combined strengths to achieve our business goals and unlock the full potential of this project.”
This post was originally published on 3rd party site mentioned in the title of this site
