Amora Hotels & Resorts selects Sydney as regional hub – TTG Asia

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Amora Hotels & Resorts (Amora) is positioning itself for a new phase of expansion in Asia-Pacific with the opening of its inaugural corporate office in Sydney.

Founded in 1997, Amora owns and operates six properties in Asia-Pacific. The company plans to spearhead a growth plan to double its portfolio to 12 hotels in five years, and the establishment of the regional hub will be a launchpad for the hotel group to leverage opportunities for acquisitions while driving strategy, brand, operations, finance and human resources.

Amora Hotels & Resorts has opened its corporate office in Sydney, Australia with plans to expand in Asia-Pacific; Amora Riverwalk Melbourne, pictured

Amora’s owner and director Earp Siriphatrawan is assembling an experienced team to consolidate and expand the company, with Ravi Chandran, previously with Banyan Tree, being brought in as an independent director to the board to drive strategy and brand development.

Led by group vice president of operations, Tamer Habib, a former Starwood executive, the corporate office will take a holistic view of strategy, brand, operations and finance, driving a customer-centric approach and guest recognition programme, consolidating back office procedures and evaluating acquisition opportunities.

“This is an exciting time for Amora Hotels & Resorts, as we embark on a new era of regional expansion in Asia-Pacific,” said Siriphatrawan. “Our commitment is clear – we are investing in people and products, seeking fresh opportunities for acquisitions and looking forward with a bold vision. This is a fast-evolving industry and we understand the need to innovate to lead the independent hotel space.”

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