Accor adds its first Handwritten Collection address in the U.S. – Hotel Management

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One Accor’s newest brands, Handwritten Collection, has added its first U.S. destination to the collection. Owned and operated by San Francisco based Frame Ventures, the Hotel Stratford is a European-style boutique property set against the backdrop of bustling Union Square on the renowned Powell Street cable car line. The property becomes Accor’s third hotel in San Francisco, joining the Fairmont properties atop Nob Hill and at Ghirardelli Square.

“The arrival of the first Handwritten Collection hotel in the United States underpins our expansion strategy throughout the Americas; to introduce brands and hotels that respond to the needs and wants of travelers today,” Abel Castro, chief development officer Accor Americas – Premium, Midscale and Economy, said in a statement. “San Francisco is one of the most visited cities in the country and is undergoing strong economic recovery. We are proud to partner with Frame Ventures to add this iconic address to our network, under the quickly expanding Handwritten Collection—a brand that responds to the desire of travelers seeking one-of-a-kind experiences. We know that Handwritten Collection will resonate both with domestic and international guests in the United States and look forward to debuting the brand’s first address here.”

Hotel Stratford San Francisco, Handwritten Collection was built in 1910 and has recently undergone a multi-million-dollar refurbishment, ensuring the unique character of San Francisco. With 94 styled rooms, the hotel provides a truly singular experience that celebrates its rich history, welcoming guests into a world of charm and personality. Upon arrival, guests enter an elegant lobby, with warm wooden paneling, marble counters and intuitive self-check-in technology. Navé, a new European-style lively café/bar, designed by San Francisco architecture and interior design firm MODO, is set to debut this summer. The new spaces will encourage travelers and locals to forge genuine connections with fellow guests and the hotel’s passionate hosts. In alignment with Accor’s sustainability commitments, the hotel has eliminated single-use plastic throughout the guest experience and many of its operating supplies are made from recycled materials.

“Hotel Stratford brings a modern vibe to its historic location at Union Square, fully capturing the spirit of the city and making it a perfect match for the Handwritten Collection brand,” said Chris Lehman, partner at Frame Ventures. “We are equally excited about joining Accor, with its world-renowned reputation and global network. With a new brand and a freshly styled café and bar, we are confident Hotel Stratford will absolutely shine with a new level of hospitality.”

Launched in 2023, the Handwritten Collection brand is a portfolio of curated addresses, each resonating the warmth and character of its dedicated hosts. Already, Handwritten Collection has built a global footprint of more than 35 hotels open and in development. The brand has grown primarily through the conversion of existing independent hotels that celebrate their owner’s vision for the property. The brand’s design ethos has a tapestry of bespoke properties where traditional and modern design elements converge in creativity, ensuring no two addresses are the same. Standards are flexible and each hotel is backed by the power of Accor’s global loyalty, sales and marketing and distribution capabilities. Handwritten Collection sits in Accor’s Premium, Midscale and Economy Division, which operates 449 hotels across these segments in the Americas, with an additional 77 hotels currently in the pipeline.

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